Elana Zak, social media editor, oversees STAT's social media and digital engagement efforts. She previously was a social media editor at The Wall Street Journal and a writer at Muck Rack and Boston University School of Public Health. She is on the board of the New York City chapter of the Online ...
There’s no doubt smartphones are revolutionizing journalism and a lot of traditional tools of the trade are now passe. A survey released in July found that many consumers are using their smartphones and tablets to replace “older” technology, like alarm clocks, GPS devices, and digital cameras. Newsrooms have also felt this shift, to the point where it seems odd when a reporter comes to a meeting not tapping away on a Blackberry or iPhone.
The role of social media editor is a relatively new, and highly coveted, spot in newsrooms. While there are still a lot of questions about what exactly this job entails, everyone can agree that there needs to be at least one person handling social media for the company full-time. This past summer, for example, Reuters hired Anthony De Rosa to lead its social media team. And this week, ProPublica announced Daniel Victor as its newest social media editor. So, what exactly does it take to land the gig?
Move over, the AP Stylebook. A new handbook is in town and there’s a good chance it will become a newsroom must-have. The Data Journalism Handbook launched this past weekend at the School of Data Journalism, based at the 2012 International Journalism Festival in Perugia. It is a one stop shop for reporters interested in learning about data journalism and includes a free, open sourced web version so anyone can access it.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".