Natalia Vodianova has spent the better part of two decades as a supermodel, but now — in her mid-30s and a mother of five — the model is devoting most of her time to giving back. She founded the charity the Naked Heart Foundation, which helps children throughout Vodianova’s native Russia; she serves as an ambassador for the Special Olympics; she co-founded Elbi, an app designed to make donating to charities simpler, and now she’s on the board of directors for the period tracking app Flo.
Even if you don’t know Natalia Vodianova’s name, you likely recognize her face. The Russian supermodel has been walking runways and starring on magazine covers for more than 15 years — and her star shows no signs of fading. On Thursday, the 35-year-old mother of five stopped by BUILD for a frank conversation about women’s health and the period tracking app Flo, on whose board of directors Vodianova serves.
The fashion industry is becoming more inclusive — at a snail’s pace, perhaps, but with palpable momentum behind the march of progress. It’s largely thanks not to the industry itself but to everyday people, whose beauty and bodies have long been overlooked and who have now stepped forward, demanding to be seen.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".