In the world of modern day blockbusters there is a phrase you hear a lot. Every action film has to have a few. A trailer moment is something larger-than-life. The hero escaping just as the explosion blooms behind her. The car careering off the cliff. The quest for trailer-worthy moments is now so critical it begins in the screenplay stage. But with Transformers: The Last Knight director Michael Bay has done something remarkable. Something he has been building to for his entire career.
Wander down restaurant row in any of Canada's major cities and you'll see a culinary mosaic of international offerings. But there's a culture that's been notably absent, until now. A new surge of Indigenous restaurants opening across the country has chefs finding innovative ways to serve up First Nations inspired selections. It's a trend that many note is long overdue.
There's a rumble at the multiplex this weekend as the latest Pirates of the Caribbean installment looks to take on Baywatch. At first glance the fifth Pirates film may seem to have the deck stacked in its favour, but don't count out what Dwayne Johnson describes as "The Avengers of the beach." While Baywatch offers a fun and frothy take on a guilty pleasure the producers of Pirates of the Caribbean: Dead Men Tell No Tales are valiantly trying to keep the billion dollar franchise afloat.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".