Elizabeth Crawford on Muck Rack

Elizabeth Crawford

Washington, D.C.
Regulatory and Business Reporter — FoodNavigator-USA

Regulatory & business reporter w/ @FoodNavigatorUS covering #food #supplements #health #wellness #nutrition #FDA #foodsafety. Tweets my own, not endorsements.

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@ECrawfordwrites — 1,039 followers, 2,930 tweets

Jul 19, 2017

Packaging is just as important as product innovation bc if consumers don't identify w branding they won't buy it, Jason Cohen #foodinnovate

Jul 19, 2017

Much of the 92% mortality rate of food and beverage launches can be attributed to failure to raise funds says @healthybrandman #foodinnovate

Jul 19, 2017

#Innovation doesn't have to be all things to all ppl, says Jason Cohen. Sometimes innovation is more successful if it targets a select group

Jul 19, 2017

#innovation is about solving a problem in a fresh new way and cater to an unmet consumer need says CEO of @BareSnacks #foodinnovate

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