When I began my career as a beauty writer more than a decade ago, the biggest headlines were Brazilian blowouts and Botox. Today, we can have our fat frozen, our blood injected into our wrinkles, and our chins lifted on our lunch break. While high-tech beauty has boomed, so has the wellness movement: Whole Foods is competing with Sephora, and spas are just as likely to offer acupuncture as facial peels. Beauty is about feeling your best—whatever that looks like for you.
Big, natural brows first made iconic by Brooke Shields and now supermodel Cara Delevingne are having a moment, leaving every woman who has ever shaped hers into submission to wonder how she’ll ever achieve this full look again. I don’t have many regrets in life, but taking a Tweezerman to my brows in college is definitely one of them.
As a natural beauty blogger obsessed with all things wellness, I’ve spent the last decade on what I best describe as a self-help bender, studying every spiritual and healing experience that I could get my hands on. I’ve had my palms read, chakras realigned, and future predicted. I’ve been detoxified, hypnotized, and organized. I’ve saged my house, slept in a silk cocoon, and seen my past lives (maybe we met when I was a cowgirl in the 15th century?).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".