“It’s not a day off. It’s a day on.” Every year on Martin Luther King Jr. Day, I think of those words that my elementary school teachers used to say before we packed up our backpacks for the three-day weekend. They urged us to remember Martin Luther King Jr.’s historic contributions to the Civil Rights Movement, honor his legacy by giving back, and reflect on his life as a leader. Years later, that sentiment still rings true. In fact, it’s a call to action that’s more important than ever.
There are some dates that stick out in our minds more than others. Like October 3rd, for example, when Aaron Samuels asked Cady Heron what day it was. Or October 21st, when Marty McFly arrived in the future. There’s also February 2nd, when Phil Connors woke up and realized it was Groundhog Day, again. And of course, there’s January 8th, the day Tom Hansen met Summer Finn in (500) Days of Summer. (500) Days of Summer is one of our favorite movies.
We’re only one week into the new year, but 2018 is already proving to be quite an eventful one. Much of the east coast is still covered in snow thanks to wild winter storms; the bomb cyclone grounded nearly 3,000 flights. Michael Wolff released Fire and Fury, the Donald Trump tell-all book. Much to Twitter’s amusement, the president tweeted that he’s a “stable genius.” And of course, the Time’s Up movement took center stage at the 2018 Golden Globes.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".