One of the golden rules of writing is: Respect the reader’s intelligence. This rule gets magnified by a factor of 10 when it comes to composing unsolicited emails. Most people who receive any significant quantity of email in a day have developed extremely refined bullshit detectors. They can identify an impersonal templated email in 0.5 seconds, and they can spot a time-wasting “let’s explore the possibilities” ask from a mile off.
When you’re burned out, you often feel like your circumstances are out of your control But this victim mindset only blocks you from doing anything about your situation. Instead, you need to believe that you have the ability to make choices to improve your present and future. You also need to believe that taking actions will change the way you feel. You aren’t a victim of your feelings. Then, increase your attentiveness to your body’s physical and emotional needs. Get more sleep.
It takes guts to be a business leader. Whether it's managing a new division, starting a business or engaging in a creative endeavor, leadership involves risk. It means stepping forward, putting up your hand and saying, "I'll try." It means not once, not twice, but indefinitely putting yourself out there in hopes that things will go well while knowing they might not. As a leader, you need to mitigate risks. But to stay strong, you must also mitigate risk to your mental game.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".