In 2013, Lean In, by Facebook COO Sheryl Sandberg, came out. I didn’t have time to read it, but I was vaguely irritated. On one hand, it was great to have someone who’d attained such a high rank in the corporate world point out in that women’s continuing lack of progress made it obvious there were systemic problems in the American workforce. On the other, the main message, which I understood from the title, was that to fix the problem, we needed to fix ourselves.
ONE, the advocacy group that primarily works on poverty, is trying to create the world’s longest video in the cause of girls’ education, which is, judged by impact, possibly the world’s best investment. The video petition, if it succeeds, could eventually be five years long.
Five years ago, the founders at London-based Onfido, an identity verification company, went searching for a symbol for one of their most deeply held values, creative thinking. They hit on a scientifically elegant species of bird called the Darwin finch. A group of about 15 species that Darwin observed on the Galapagos islands, the finches evolved to have differently shaped beaks, for say, eating the fleshy part of a cactus or eating the insect larvae that live in its base.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".