When it comes to vitamins, there is only so much you can do to be innovative. Many brands these days are delivering vitamins on a subscription plan, so you never run out, and making the individual packs of pills look so attractive that they are Instagrammable. Care/of, a brand founded by former Bonobos CMO Craig Elbert, has tried to make vitamin consumption more high tech with a mobile app. The idea is to gamify taking your vitamins every day, in an effort to build better habits.
Bonin Bough has helped America’s largest consumer packaged goods corporations—PepsiCo, Kraft, Mondelez—modernize how they speak to customers. At beauty products company Sundial (recently acquired by Unilever), he’s focused on connecting to a new wave of digitally native consumers. “I’m nervous for traditional businesses. Many were so arrogant that they didn’t learn how to capture data about consumers.
Forty-five million users provide Foursquare CEO Jeff Glueck with a treasure trove of data about where consumers are spending their time—and his findings show that brick-and-mortar stores are still a big draw. “I think the demise of physical retail is way overstated. What most people forget is that 92% of consumer activity is still in the real world. Where people go is still an indication of their values. Two of the most innovative retailers of the last decade are Bonobos and Warby Parker.
Foucault's point that sexuality and sexual norms are entirely cultural constructed comes to mind here. We're now rewriting the script of sexual morality. These are subjective judgments. https://nyti.ms/2FwtGip
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".