"Fake it till you make it" is a well-worn business cliché for a good reason: Extensive studies show that confidence is highly correlated with success. After all, if you aren't your own best cheerleader, who will be? Although some people appear to have a natural aura of confidence and success, evidence suggests that it's something almost anybody can build. The process starts with giving up the routines and mindsets that are dragging you down in the present.
We've heard all the stories before. The mega-successful wake up at dawn every day, conquering the world many times over, while everyone else is still fumbling around in the kitchen for a coffee filter. I've developed some great morning routines too, but what about the other times of day? Don't they play equally important roles as well? For example, what are successful people doing right before they go to bed?
It is easy to set a goalâ€Šâ€”â€Šwe do it all the time. Staying motivated to achieve those goals, well thatâ€™s a different story. Take New Yearâ€™s resolutions, for instanceâ€Šâ€”â€Šwhile 93% of people set them, only 8% of them actually find the inner-drive to follow through. However, motivation is a better predictor or of career success than intelligence, ability or salaryâ€Šâ€”â€Šso weâ€™d better get it right for ourselves and for our teams.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".