Dr Oetker has unveiled its “talking bakes” marketing campaign, which will air alongside the new series of the Great British Bake Off. The campaign, which features three talking cake characters, will be the first TV ads shown alongside the show since it moved from the BBC to Channel 4. Promoting a raft of Dr Oetker products, the ads will feature in idents at the start and end of the show, rotating with ads from joint sponsor Tate & Lyle, and on pre-roll ads on catch up TV.
Scotland Food & Drink is taking on five new sales executives as part of a £10m funding package from the Scottish government. The new roles, which include a UK market development director, two market development managers, a commercial project manager and an office administrator, will aid the organisation in its plans to double the value of the sector to £30bn by 2030.
JJ Food Service has promised to employ more women and has targeted 20% female warehouse staff by next year. The wholesaler, which says 4% of its current warehouse workers are women, wants to create a “greater diversity of talent” within the business and says that women have a positive impact on other staff in the warehouse. “Too much testosterone can be a challenge in any working environment,” said JJ Food Service HQ branch manager Sedat Kaan Hendekli.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".