The cookbook industry has come a long way from Julia Child’s encyclopedic compendiums, Jacques Pepins’ analysis on technique, Mario Batali’s simple pasta preparations, and countless classics written by famous chefs on international cuisine. Getting a leg up now means eschewing those generalized tomes that focus on one type of cuisine or technique and presenting a thorough list of various do-it-yourself recipes. Now, authors are taking a microscopic look at gastronomy.
With the warm summer months comes those rare few days when we can actually take to the Bay Area beaches. We’re not in Hawaii, but you can still take advantage of the warmer weather and try your hand at some water sports. Never stepped foot on a surf board? There are some gentle beaches that are notoriously popular amongst beginners. You’ll need a wetsuit (those Pacific Ocean waves are cold), a board, and a lesson or two (either from a friend or from one of our surf school suggestions listed below).
We work too damn much in America (and especially in our Bay Area tech bubble). We oftentimes spend over 40 hours a week locked in our offices and plugged into our various devices. In the Netherlands, the four-day workweek is nearly standard and that does wonders for happiness and morale. Take a page from the Dutch and dip out of the office one day next week — after all, everyone needs a mental health day now and again. And what better way to spend a day off than relaxing at a Bay Area spa?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".