There are Victoriaâ€™s Secret models, and then thereâ€™s Adriana Lima. The leggy 36-year-old Brazilian is the lingerie giantâ€™s longest-running spokeswoman and has held the coveted title of Angel for nearly two decades. More impressive are her stats: the top model made her runway debut at just 18, sheâ€™s worn a total of three Fantasy Bras worth $9 million combined, and she was named the most valuable face in the brand's history earlier this year.
Before Demna Gvasalia launched Vetements in 2012, Georgia (the country, not the American state) was in the news for all the wrong reasons. Headlines around the designer's home in the former Soviet stronghold centered around political corruption, war and fiscal instability thanks to a number of violent disputes with Russia — many of which remain unresolved to this day.
Ask a room full of international editors which alternative fashion week they're most excited about and chances are the majority will say Tbilisi. The small Georgian capital (with a population around one million people) landed firmly on the industry radar when homegrown talent Demna Gvsalia rose to fame after founding Vetements, and has steadily been raising the bar on Eastern European fashion each season.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".