We’ve known for a while now that in the ragtag family of the music industry, streaming is the breadwinner. Streaming overtook digital downloads to become the leading source of revenue back in 2015. And that revenue keeps growing — thanks in large part to an increase in paid subscriptions to streaming services. The fact that streaming is the one as making money moves is old news.
You may have heard that MTV's Video Music Awards took a bit of a dip in TV viewership this year -- down from last year's 6.5 million linear viewers to around 5.8 million. You might have also heard that the Game of Thrones season 7 finale managed to pull in a viewership more than twice that size. If you've been keeping an eye on the steady decline of VMAs viewership year after year, this probably isn't all that surprising.
For decades, teenage girls who like music have been associated with images of Beatle mania, bum-rushing *NSYNC fans and crying Beliebers. The word “hysteria” has often been thrown around to sum up — and, arguably, disregard — the passion of young female fans. But whether it’s taken seriously or not, the power of these fans is formidable — even more so now, as social and streaming data start to play a larger role in A&R and streaming stands on top as the go-to way to consume music.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".