Lilac. It’s a bit like marmite – love it or hate it. Tipped to be the colour of the summer, lilac was huge on the runways and will soon be all over fashion editorials, but will it make its way into your wardrobe? While for young designers and buyers the colour appears ripe for exploration, for the more seasoned fashion buyer it is more likely to bring on a cold sweat. And there’s a good reason for this uneasiness.
A pair of sneakers have probably graced all of our wardrobes at some point. But for growing numbers of women, disrupting sneakerhead culture and creating new, like-minded communities is becoming a lifestyle choice. Until now, the sneakerhead scene has been intensely male dominated. As recently as 2015, collectable sneakers did not come in women’s sizes, with most sportswear companies adopting little more than a “shrink it and pink it” strategy when designing female-focused products.
As the curtains draw on this year's Women's Fashion Weeks, we're reminded of the disparity that still exists between luxe visions of size and real-life proportions. Fashion's slow response to embrace plus size, or 'extended sizes' - a far healthier use of language - is enveloped in historical perceptions of 'thin' that reach right back to the last century. Positioned as the correct aesthetic, it has led to this sizing becoming the norm in western driven fashion terms.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".