The times they are a-changin’. The statement is as true in today as it was in 1964 when Bob Dylan released the anthem in his album by the same name. But, are associations changing with the changing times? The Toy Association, which recently underwent a major rebrand that included a new mission and a redesigned headquarters, is no stranger to change. To learn the ins and outs of the process, I chatted with its President and CEO, Steve Pasierb.
Influenster, a product discovery and reviews platform based in New York City, tripled in size over the last couple of years, necessitating a move from TriBeCa to an 18,000-square-foot space in the West Village. It brought in Scalar Architecture to realize its vision of a fun, vibrant and colorful space that is as primed for Instagram-worthy moments as it is fitted for the day-to-day work of its 80-some employees.
There’s nothing that brings together a boss and an employee more than the annual performance review. Am I right? Both tend to share a mutual loathing of it. Bob Chalker, CAE, CEO of NACE International: The Worldwide Corrosion Authority, sure does. “I remember as an employee when I had my [annual performance review], before I was in a management role, I was frustrated by it,” Chalker said. “It was meaningless to me.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".