Influencer marketing is everywhere. It seems that all brands from tiny startups to major conglomerates are using social media influencers to tout their success. A study in 2015 showed that 84% of marketers use influencer marketing tactics. And we see why. Influencers generate huge returns. But crowding in the marketplace is making us wonder, is there an influencer marketing bubble?
If you’re here at Sideqik, you’ve probably heard something about influencer marketing. But did you know that 94 percent of marketers find influencer marketing effective? Social media influencers can help create authentic content around brands, drive engagements, and reach younger generations that are hard to target with traditional advertising. Irish production company One Productions created this great infographic showing just how powerful social media influencers can be.
Plenty of meet records fell at the Canada West Swimming Championships in Victoria, BC, held just over a week ago at the Saanich Commonwealth Place. Multiple Olympians and World Championship team members were in attendance, including Yuri Kisil, Markus Thormeyer, Emily Overholt and Erika Seltenreich-Hodgson (all four swimming for UBC). With such talent, the Thunderbirds walked away with team wins for both men and women, with the women winning by nearly 600 points.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".