By Emily G. Peters “You can’t be everywhere, but your logo can.” This is the slogan of Imprintability, a printing and promotional products business founded by owner Jennifer Stone in 2005. It’s the kind of brand-forward thinking that’s allowed Stone to transform her lone-wolf operation into a successful business.
Story and photos by Emily G. Peters Pasadena is home to many reputable restaurants, several of which can claim to be the first, the most popular, even the most highly rated in their niche. But that doesn’t necessarily make them the best. For our money, few can match the delicious things they’re serving up in the kitchen at Fresh Thai. Wedged in a tiny strip mall on Foothill Boulevard, this restaurant-in-miniature only possesses four tables, all with a view of the parking lot.
It’s summer in Los Angeles. It’s hot—insanely hot. And call us crazy, but it’s times like these where a kilt starts to look like a mighty desirable fashion choice. Luckily for us, Off Kilter Kilts (OKK) in Pasadena is here to help. This boutique kilt shop is the new(er) kid on the block, popping up as Pasadena’s first retail kilt store in September 2015. It was founded by J.T. Centonze, a long-time kilt-wearer who had a personal reason for creating the business.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".