Acne was founded in 1996 and most recently gained attention for an ad noting the similarity between a Balenciaga bag, retailing for $2,145, and Ikea's blue reusable bags. The terms of the deal, which finalized on Aug. 15, were not disclosed, according to The Wall Street Journal, which first reported the acquisition. According to Deloitte, Acne's revenue in its most recent financial year was about $32 million.
Deloitte Digital has bought Stockholm-based creative firm Acne Agency, which has worked with brands including H&M, Spotify and Ikea. Acne was founded in 1996 and most recently gained attention for an ad noting the similarity between a Balenciaga bag, retailing for $2,145 (£1,664), and Ikea's blue reusable bags. The terms of the deal, which finalised on 15 August, were not disclosed, according to The Wall Street Journal, which first reported the acquisition.
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi. As a luxury brand, Audi views the showroom sales experience as a point of contact with its consumers and a chance to start building brand loyalty. So to get customers back in the showroom, the brand has crafted a VR experience it believes is unique and will show off its vehicles in a personalized and engaging manner.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".