BMW has taken Snapchat's new augmented trial lens for a spin by letting customers "try" out the X2 by customizing its colors, viewing it from all angles, and changing its location. BMW has launched the campaign before the X2 hits showrooms. Users can access the lens by swiping up on a BMW Snap Ad that appears on Snapchat in the U.S., U.K., Germany, France, Italy, Spain, and Canada. It can also be unlocked by scanning a Snapcode (below) with the Snapchat Camera.
Running in the UK and France, Asos' campaign aims to keep the online retailer top-of-mind during the Christmas party season. Its story spotlights a series of "night-out-worthy" looks encouraging shopping over the Black Friday weekend. In the US, HBO is running a promoted story highlighting the reasons why you should stay inside this Black Friday, and linking to free episodes of Game of Thrones, Insecure and Westworld.
Last night Google said it would crack down on "predatory commenters" amid a report in The Times that YouTube ads are funding "paedophile habits". ISBA regards brand safety on YouTube as a critical issue, Phil Smith director general of ISBA said. "By its own admission, YouTube's control and monitoring procedures are inadequate." The organisation met with Google on Wednesday so it could respond to the concerns of ISBA and its members. There is another meeting planned for next week.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".