As consumer rejection of artificial ingredients becomes more widespread, food and beverage manufacturers are searching for efficient, inexpensive ways to clean up their labels. But making the switch is easier said than done, especially since manufacturers don’t want to compromise on the taste, appearance and mouthfeel of a brand’s original product. This challenge is compounded by the fact that many shoppers who demand clean labels don’t have a good understanding of what that entails.
During his 11 months at the helm, he has positioned Tyson Foods to better respond to shoppers who are snacking more and consuming greater amounts of protein. See the full storyIn the wake of the Amazon-Whole Foods deal, Instacart signed on with dozens of retailers, turning what many thought would be a disadvantage into a major advantage for the company. See the full storySanderson Farms has raised its broiler chickens with antibiotics for 70 years, and has no plans to change.
As consumers have become more interested in what goes on behind the scenes in animal agriculture, poultry producers have raced to phase antibiotics — which many say are responsible for production of antibiotic-resistant bacteria — out of their birds. Sanderson Farms, however, has stood its ground. Mike Cockrell, chief financial officer of the protein company, told Food Dive that Sanderson Farms has raised its broiler chickens with antibiotics for 70 years, and has no plans to change.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".