So many experts talk about tactics for promoting content on social media, but what if you, the content creator, don’t run the channels? At smaller companies and startups, it’s common for a marketer to work on content, write email copy, optimize a brand’s site for search, and share updates on social media. But many content creators—perhaps the majority—aren’t in charge of social media.
Itâ€™s no secret that mobile apps are taking over the planet. According toÂ a recent report from comScore,Â time spent on mobile apps accounts for seven out of every eightÂ minutes of media consumption on mobile devices. But weâ€™re not just using mobile apps to read articles on BuzzFeed. Weâ€™re also using mobile apps at work. Todayâ€™s top developers are no exception. In fact, theyâ€™re mobile app power users.
Content marketing is the perfect channel for small businesses. With relatively few resources, you can use content to educate your audience and encourage them down your sales funnel. Developing, creating and promoting content may seem expensive, but it turns out that there are many low cost options out there for you. As content marketing has proven more and more effective, small companies have found creative ways to create programs that fit within their budget.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".