For all his impressive success, Tesla Motors and SpaceX founder Elon Musk is no stranger to failure. In fact, he often revels in sharing his fails, which often involve spectacular explosions. He's also seen his ventures facing down imminent collapse, especially when the bottom fell out of the economy about a decade ago. But Tesla recovered to become one of the most valuable automakers and SpaceX is today an undeniable leader in commercial space-faring. What inspires Musk to persevere time and again?
It's been almost a year since SpaceX founder and Mars obsessive Elon Musk laid out his elaborate and insanely ambitious plan to build a colony, one million humans strong, on the Red Planet. Now he's ready to announce some tweaks to his multiplanetary magnum opus. Musk announced his scheme, which focused largely on the rockets and spacecraft that could transport people to Mars rather than the Martian colony itself, at the International Astronautical Congress in Guadalajara, Mexico last year.
In the past week, astronomers discovered three never-before-seen asteroids as they whizzed by Earth significantly closer than the vast majority of passing space rocks. The trio pose no threat to our planet, but it is a little unsettling that the largest of the three (Asteroid 2017 SQ2) was spotted in our cosmic rearview on Monday, nearly four days after the warehouse-sized hunk passed a little over 120,000 miles (193,000 kilometers) above our heads.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".