Accused of employing "black magic," I can find just about anybody (I carry a photo of Pynchon in my wallet). I've corrected experts, institutions, and conventional wisdom (New York has more plastic surgeons than L.A.). I'm the guy in the background who makes you look smarter, shinier, and prettie...
Los Angeles is big. It’s beautiful. It’s endlessly fascinating. And it’s complicated. This is a region with deep pockets (some of the nation’s wealthiest zip codes) and dire needs. It’s a place where homes can easily sell for more than $2 million and tent-filled homeless encampments seem to be spreading by the month.
In the 1870s, had you walked the southern length of what is now Van Nuys Boulevard, you’d have been separating wheat from chaff. Isaac Newton Van Nuys and his future father-in-law, Isaac Lankershim, cultivated nearly 60,000 acres of the grain at the time. They’d pack their harvest into cars from the Southern Pacific Railroad, which had expanded into the San Fernando Valley in 1876, and ship it overseas.
You can drive for years in Los Angeles along streets with names that may at best seem murky. Case in point: the boulevard we know as La Cienega, which in Spanish means “the swamp.” That’s because long before the street became home to Restaurant Row or the Beverly Center, it was marshland.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".