For most of the last decade, I've tried to be very aware, and avoid existing in any echo chamber. As social media took off in the late oughts I observed the one developing around the thought leaders of the industry, and to my professional detriment, I not only avoided it, I ran away quickly from it. There were many posts and talks that gave great platitudes while saying nothing of substance.
Most auto journos think they are very good drivers. In reality, few of them actually are as good as they think. I’ve found low interest in attending schools with track instruction. In their own mind, these folks are as good a driver as the instructors. For very few, perhaps they’re correct. The majority of the time, however, that’s not the case. This can lead to folks with little actual driving instruction served their way being handed the keys to immensely capable and powerful machines.
How do you know it’s time to move on from a project car? When it sits in your garage, and while you think about driving it, it doesn’t bother you at all that you don’t. That is where I am with my 95 Mustang GT, hence, it’s time to sell it and move on. I’ve owned this car for six years now, and for the first four, I pretty much spent stupid amounts of time and money trying to “unfuck” it.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".