We’ve all been there. The so-called networking event where we are invited to connect with people, only to discover we’ve entered a huge ballroom filled with thousands of people, all straining and craning their necks to listen to a speaker several hundred feet away. I have attended and spoken at many conferences on the subject of relationships at work, and I’m here to say, this is no way to connect.
As a gymnast for 14 years, I can still touch my toes and even do a backbend (not bad for 49!). And as a workplace strategist and a working mother of three busy teenagers, I know how important flexibility is for all of us, including employers who want to avoid the high price of replacing talent. Losing a valuable member of a staff can cost up to 150% of that person’s annual salary, not to mention hidden costs of lowered productivity, morale, and cohesion.
I’ve always been a matchmaker. One time when I was in my twenties, living with some friends in Washington D.C., the three of us were in my roommate’s car on our way to a day of apple picking in Virginia. We stopped at a quaint, rural highway gas station, and I got out to pump the gas. At the next pump over was a guy putting gas into his car. We started talking. He was easy to look at, friendly, funny, and I thought he might be The One. But not for me—for my friend in the car.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".