The “cloud” in cloud computing originated from the habit of drawing the internet as a fluffy cloud in network diagrams. No wonder the most popular meaning of cloud computing refers to running workloads over the internet remotely in a commercial provider’s data center — the so-called “public cloud” model. AWS (Amazon Web Services), Salesforce’s CRM system, and Google Cloud Platform all exemplify this popular notion of cloud computing.
Every week it seems we hear about another large enterprise moving a major chunk of workloads to AWS or some other public cloud. Meanwhile, the private cloud—once considered a vital part of the enterprise’s future—gets no respect. “The enterprises that banked on private clouds a few years ago are now having second thoughts,” says InfoWorld’s David Linthicum in a recent post. I can assure you that Yahoo isn’t one of those enterprises.
As part of the normal cycle of things, our most recent boom in enterprise technology development has slowed, which always leaves the industry breathless about whatever’s left that’s actually new. Witness, for example, the current mania over AI and machine learning. I’ve had my fill of AI-washing, so the most interesting new area to me today is serverless computing, which hit the radar a couple of years ago when Amazon introduced AWS Lambda.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".