A lot of business Websites create lists. (Maybe you've noticed.) One of Inc.com's competitors, for example, ranks giant public corporations in order of their total revenue. Another ranks people by their supposed net worth. Others rank mutual funds, financial advisers, and so on. The Inc. 5000 resembles those lists in a superficial way.
This year's Presidential election is going to be, at least in part, a referendum on America's openness to immigrants. Are the people who come from other countries a drag on the economy--because they consume resources and steal American jobs--or are they a net gain?
To hear the wise heads at the Council of Foreign Relations tell it, the voters of Britain just inflicted on themselves one the most self-destructive own-goals in modern economic history. Referring to Thursday's extraordinary vote to pull Britain out of the European Union, the Council's president Richard N.
Scott Fitzgerald said the sign of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time. That's also a pretty good description of a well-adjusted entrepreneur. For starters, you have to be numerate enough to run a business but also willfully blind to a 95 percent failure rate.
Video Transcript 00:12 Eric Schurenberg: Not just customer service matters to the Virgin brand. Virgin is one of the few companies, I'd include Southwest Airlines and Danny Meyer's Union Square Hospitality Group, as a place that puts employees first. Why does that matter to you and why does that tend to result in better customer service?
Lots of publications want to write about entrepreneurs these days, even those that built their reputations covering corporate giants. Who can blame them? Builders like you make much better stories than the stewards of Goldman Sachs, Walmart, and other traditional business darlings. Of course, the mainstream business press hasn't always recognized that.
It has never been easier or cheaper to start a company that can grow to scale. Thanks to open-source software, social media platforms, broadband penetration, and--not least--the efforts of innovators like those featured on this month's covers, the cost of launching a tech business has plummeted by 90 percent or more since 2000.
Should your business strive to be a force for good? Or is the only point of being in business to make a profit? Tough question. Without giving away too much of this month's cover story, I can tell you that Shark Tank's professional curmudgeon, Kevin O'Leary, favors the " make a profit" side.
One of the most appealing myths about entrepreneurship, repeated sometimes even at Inc., is that to succeed, you have to be a visionary. You need to be able to see years into the future and disrupt incumbents by getting there first.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. David Pogue)
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both politicians Barack Obama and Mitt Romney by
searching Obama AND Romney or Obama +Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.