As an explanation for entrepreneurial success, the vision thing has been taking its lumps lately. Great ideas are a dime a dozen, goes the argument; what's scarce is people who can execute on them. While the importance of execution is indisputable, a string of conversations we've had recently at Inc. has reminded us all that greatness always, always starts with the idea--or, to be precise, an idea backed by ferocious belief.
The American Dream has been taking its lumps lately. Researchers tell us that the gap between rich and poor, by some measures, is three times wider than it was just 30 years ago. Worse, only half of today's Americans in their 30s earn more than their parents did at the same age, compared with more than 90 percent of that group a generation or two ago. Pessimism reigns: We now know that if you call the United States a "hellhole," so many voters will agree that you can become president.
Last month, I was lucky enough to spend an hour with one of the greatest entrepreneurs of all time, Richard Branson. Among much else, I learned one little-known aspect of the Branson origin story--namely, his boyhood inspiration. That was one Douglas Bader, a Battle of Britain hero, Branson family friend, and possibly the most determined man of the 20th century. Bader lost both legs in a flying accident in the 1930s.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".