It is the ultimate northern Ontario shortcut. The Sultan Industrial Road is a 115 kilometre ribbon of gravel and dust that runs between the Watershed on Highway 144 and the little community of Sultan, a short drive down a paved road to Highway 129 and Chapleau. It is a logging road, but it is so frequently taken by people wanting to save as much as an hour off an east-west trip, that it feels like a highway. "Yeah, it seems like it should be a regular road that we get to use.
Crews working on the new Highway 400 between Sudbury and Parry Sound are worrying about venomous reptiles as well as building a road. The four-laning of the current Highway 69 cuts a gouge through the Canadian Shield and some of the best habitat in the country for Massassauga rattlesnakes. "The more we work out there, the more we realize that they are everywhere," says Terri Rogers, a senior environmental planner with the Ministry of Transportation.
The new Wawa goose will be unveiled during a Canada Day ceremony, but the town's new symbol actually arrived on the back of a truck early one morning a few days earlier. Lorraine Belanger, who has lived in the northern Ontario town for some 40 years, was one of the first locals to see "our new buddy." "Oh this is so cool," she said as she touched the wing of the new bronze bird while it was still sitting on the flat bed. "This is a moment in the making. Like oh my God, this is very emotional.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".