Despite what costume-in-a-bag makers (somehow) sell out of leading up to every fright night, dressing up for Halloween as something sexy, naughty, or just plain offensive isn't your only option. For the diehard among us, the holiday means achieving peak scary, authentic, or gritty — whatever the costume calls for. Things like punky hair color or fake blood take precedence over pretty highlighters and rosy cheeks. The only problem?
Clocking drop times and competing in a race to buy has made for an exciting time in beauty, but how long will consumers engage in this constant game of cat and mouse? Even though the thrill of the chase may get our hearts racing â€” and the most primitive parts of our brain going â€” the truth is, according to Weinschenk, playing the scarcity card is a strategy that has its own shelf life.
1/4Like many women with boss jobs, Johanna Peet once found respite from her role working in counterterrorism at the State Department by hitting up beauty emporiums “to self-soothe and have fun,” she says. The only hitch in freely enjoying these wonderlands—testing every sample as she strolled the aisles and purchasing new products with abandon? Her complexion was on fire. “Suddenly, all these trendy products I was using were super-irritating to my skin,” she says. And she’s not alone.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".