Words by James Joiner, photos by Nick LaVecchia and James JoinerOn the phone, it had sounded easy. Spend a week riding fat bikes up and down New England beaches looking for winter surf. Sure, it was January, but how bad could it be? Flights were booked, plans made. Then, a week before everyone arrived, record-breaking Arctic temps plunged the region into a new Ice Age. Nantucket’s slurpee wave returned, sharks froze to death mid-swim, and salty bays froze solid enough to hide their tides.
Oil Tycoon Coachella Founder is Giving Your Ticket Money to Ultra Conservative GroupsLast year, the festival was attended by 250,000 people and grossed $114.6 million. That’s a lot of people, and that’s a lot of money. Personally, I’d rather wash my eyeballs with paint stripper than be one of those 250,000 people but, to each their own. In the spirit of full disclosure, I have attended Coachella twice—once in 2009, and more recently, in 2014.
Next time you are driving through a vastly beautiful stretch of farmland on the way to your overcrowded and overpriced hotel in the city, stop. Then, get out of the car, unpack your bags, and introduce yourself to the cattle. The holiday experience of your dreams is literally right in front of you. Farmstays have exploded in popularity over the past couple of years, and for good reason. For young families, they offer the perfect opportunity to relax and entertain the kids at the same time.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".