Here’s a battle that could actually go down in history. On Tuesday morning at 9 a.m., Oreo (otherwise known as “America’s Favorite Cookie”) announced a plan to its 16 million Facebook fans — to set the Guinness World Record for the most “Likes” to a Facebook post within 24 hours. The feat had never been attempted before, so the cookie brand specified a goal of 50,000 clicks, surely enough to secure and hold onto the record for some time.
They say cats have the ability to always land on their feet, and Sugar is proof. The 1-year-old white cat plunged 19 floors after falling from the window of a high-rise building in Boston on Wednesday, landing in a small area of soft mulch and suffering only minor injuries. A woman who lived on the building’s second floor said she saw a “white streak” fly by her window in the early afternoon. She glanced out and saw Sugar hitting the ground, bounce up and miraculously land on her feet.
Veggie lovers, take note: You may be eating much less colorful (and even more expensive) salads in coming months. Below-normal temperatures in Mexico, Florida and Texas earlier this year caused a deep freeze that’s negatively affecting the U.S. supply of many high-demand vegetables, such as delicious tomatoes, cucumbers and bell peppers.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".