Brian Shields went from attorney to entrepreneur, thanks to his love for the environment. The Encinitas-based surfer and yogi thought he had his dream job as an environmental attorney. That is till he experienced the bureaucratic ways of government first-hand. “I felt hamstrung by the glacial pace of environmental regulatory change in the United States,” he says. Realizing that policy change would not happen fast enough, he turned to business.
Shane Michael Pavonetti, an Austin-based architect and contractor, and his wife, Holly, built their eco-friendly home on a lean budget of $175,000. They opted for an industrial, untreated finish with an exposed steel frame, concrete floors, and bare decking upstairs. Coupled with finds from Ikea, Home Depot, and Cost Plus World Market for the interiors, they were able to keep costs down for their new, 1,600-square-foot home in East Austin.
Davis Smith is no rookie to entrepreneurship. Founder and CEO of Cotopaxi, a Salt Lake City-based outdoor retail brand, Smith has raised over $40 million in venture capital for his previous startups. But this time, he doesn’t just want to sell just any product, he wants to use his business as a vehicle for “doing good.”As a child, he lived in Central America, often seeing the harsh divide between the have and the have-nots, he says.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".