Edinburgh regularly features at or near the top of surveys attempting to measure the quality of life across various cities. In the last 12 months alone, the Capital has been rated the second best city in the world for quality of life by the Financial Times, the UK’s greenest city by the Guardian and its most walkable city by the charity Living Streets. It is a little more unusual to see, as we do today, the city being heralded for being one of the most affordable in which to live.
It’s tempting when you hear about hotels charging more than four times their regular price for a room at Hogamanay to think, “well, if people are daft enough to pay it...”Edinburgh is a beautiful city with world-class festivals and tourist attractions. If that were not true, no one would get away with charging sky high rates like the £400 a room being advertised by the Ibis hotel on Hogmanay. Will it put tourists off visiting? There is no evidence of that.
IT is amazing what one man with a vision can achieve. Josh Littlejohn, the man who brought George Clooney and Leo DiCaprio to Edinburgh, is on a mission - to bring to an end the blight of homelessness on our city. Some will scoff at the idealism which shines through that statement. The cynics should wait until they see what the diffence which the cash raised by 8,000 people sleeping in Princes St Gardens tonight makes. Josh of course is not working alone.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".