Spotify has grown to become the largest music-streaming service on Earth, thanks in part to its free, ad-supported tier that serves as a funnel to its premium business. The company estimates that 60% of all gross premium subscriber additions since early 2014 have come from its free tier. But ad-supported services face brutal economics, getting pinched between royalty costs and weak monetization through ads.
Music-streaming leader Spotify hosted its first ever investor day this week ahead of going public. The company needs to make its debut before July 2 to free itself from some convertible debt that carried rather burdensome terms, which has been an overhang for Spotify for nearly two years. All of that debt has now been converted to equity, but the majority of it would revert if Spotify misses the deadline. Well, Spotify confirmed during the event that it will make it with plenty of time to spare.
Speculation that soon-to-be-public Spotify was thinking about developing its own hardware first surfaced nearly a year ago, after a hardware-oriented job posting was spotted. (Spotify put up another hardware-oriented job listing last month.) Given the rising popularity of voice-controlled smart speakers powered by virtual assistants, it seemed likely that Spotify had such a device in mind.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".