I’m not a sentimental guy. I don’t gush over babies. I don’t save my tests from high school. I don’t get nostalgic for the scratchy wool, mustard-yellow plaid sofa (circa 1974) from my childhood living room. Like most people, I'm not keen on preserving every single memory—a trait that usually works in my favor in my job as a professional organizer. Talking people down from the high ledges of sentimentality is what I do for a living.
I live in arguably one of the most expensive places in the world, Aspen, Colorado. And no; we’re not rich. My family and I feel absolutely abundant every day of the year – and believe it or not, we hardly spend any money! How might surprise you, and may inspire a shift in your relationship with your stuff and your own approach to how you spend your own hard-earned cash. Just beyond the shadow of Aspen’s rich and famous, all our needs are met – and then some.
Up here in Colorado’s High Rockies, we like to get out and enjoy the outdoors. In the winter, it’s alpine and telemark skiing, cross-country skiing, snowshoeing, sledding, ice-climbing, hockey, and fat-bike snow-biking. Add it up, and it’s a lot of stuff! But in Aspen, we say our people “come for the winters and stay for the summers.” When the lifts close and we transition from mud season to summer, we get out on an entirely different set of gear.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".