Business and culture writer and editor, with experience in content and staff management and a background in higher education administration and speech writing. Author of the book for Bloomsbury's 33 1/3 series on Devo’s Freedom of Choice, published May 2015; Published in Best Music Writing 2010; ...
Go forward, move ahead, try to detect it, it’s not too late. Let’s get one thing clear about Devo’s biggest hit of all time: “Whip It” is not a song about masturbation, or S&M. At least that’s the story that everyone involved is sticking to, and it seems unlikely that a band who in 1974 had recorded a demo with the lyrics “I need a chick to suck my dick” (later released on Hardcore Devo: Volume 2) would demur on this point.
“Social media engagement” is a modern marketing phrase that means both everything and nothing–brands today can’t live without it, but it can create a lot of meaningless noise (or worse: see here, here, and here). As Pinterest’s head of agency and brand strategy, Kevin Knight is responsible for making sure that when brands get to pinning, they’re using the platform the way other users do to be helpful and creative, no more and no less.
Spring, a new horror/romance by filmmakers Justin Benson and Aaron Moorhead, is definitely the first film in history to be billed as “Richard Linklater meets H.P. Lovecraft.” It’s also the first feature film that forward-thinking Austin-based theater chain Alamo Drafthouse and its distribution arm Drafthouse Films are releasing in theaters and for download via BitTorrent’s Bundle product simultaneously.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".