Brands have long had access to Instagram insights and metrics. But now, in a long-awaited move, Instagram has announced in a blog post that the platform will be opening up its API to third parties, essentially widening access. Instagram marketing platforms (such as Iconosquare) and their customers are the winners here. On the most basic level, the changes mean that itâ€™s become that much easier to control your Insta remotely. Access to these upgrades will be via Instagramâ€™s Business Partners.
Following several recent updates to how publisher posts are treated in the newsfeed, Facebook has just released an algorithm update which will affect posts by individual users. The aim of the update is to reduce the impact of “spammers” on the newsfeed and boost informative or entertaining posts instead. Less visibility will be given to people “who routinely share vast amounts of public posts per day, effectively spamming people’s feeds”, according to Facebook’s note.
Two more updates from Insta world, h/t TechCrunch. Instagram Stories now had 250 million daily active users. That’s a quarter of a million people, just on Stories, every day. Clearly the feature has really caught on — TechCrunch reports growth to 100 million in Oct ’16 and 150 million in Jan ’17. Compare that to the total of 700M users of Instagram, and you get a pretty good user-Story ratio.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".