What were the qualities that pushed mankind forward throughout history? Deduction was an important element in our ability to understand the world around us. Innovation certainly aided us in our pursuit the master the forces of nature. But perhaps one characteristic above all others has driven our species forward: Curiosity. Curiosity is almost an instinct, an impulse to find an answer to question. The itch to find new questions to which we ought to seek answers.
Usually a Skype call begins with a clamor of several similar, almost identical, questions: “Can you hear me?”, “Can you hear me now?”. But not this one. This one started with a series of quiet smiles, followed by all eight? people on the call bursting into tears. One end of this call is New Jersey, the kitchen table of the Katz family. The other end, a remote part of Russia called Sakhalin Island, near Japan.
“You promised a dove.” Those words were written by the Israeli poet, Shmuel Hasfari, in his song “Winter ‘73”. Some interpreted them as a sort of eulogy to peace. A peace which was promised to a generation of Israelis who only found themselves disappointed time after time at the ever eluding prospect of peace with the Arab world. The song was written around the same time as the Oslo Accords were signed between Israel and the PLO – a time of great hope for this generation – the kids of ‘73.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".