No, we haven't gotten our hands on a HomePod to test it yet. Nevertheless, we still want to compare a few facts and offer our prognosis on Apple's new device and Amazon Echo's newest competitor. What the marketing manager of Apple then showed us was certainly good if you assume that the group from Cupertino, California generally only exhibits products which are final. But, it wasn't the breakthrough that Schiller and company boss Tim Cook wanted us to believe it was.
HTC is a remarkable company. The other week, the Taiwanese firm celebrated its 20th birthday. Over the past two decades, HTC has changed radically. Most recently, we observed that HTC cannot offer viable competition to the Big Two in the smartphone industry. And to be honest, I myself had often wondered when HTC will either be taken over or disappear from the market altogether...HTC has always had a good nose for trends. The early focus on Windows Mobile as a mobile OS was an example of this.
Do you remember the first time you held a smartphone in the palm of your hand? What went through your head? Was it a spontaneous buy or did you put in weeks' worth of research just to find the right one, and once you did get it, jumped for joy like a small child?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".