A new golden age is upon us—though maybe “turmeric age” would be a better name. Good-for-you food has never been this good. Fat is no longer ingredient non grata. Vegetable dishes are often the most exciting items on the menu. American chefs draw on a global pantry for nutritional powerhouses such as kimchi and chia seeds. If there was once a wall between health food and serious cooking, it’s been kicked in.
“Scott showed up with a few boxes one day,” says Justyna Chrupek of the day she found out about the project that would take over her life for the next 18 months. Her assignment: Gather 3,500–4,500 books for a new hotel. Scott Greenberg , her boss, is the CEO of SMASHotels and behind the science-inspired Hotel EMC2 , which opened in Chicago last May, and its New American restaurant, the Albert , named after you-know-who.
Some years ago, I was eating with Robert Steinberg, the late founder of Scharffenberger Chocolate. We were at Sfoglia, an Italian restaurant on Manhattan’s Upper East Side, where he loved to order carbonara—that classic Roman pasta made with eggs, cured pork, and grated cheese. The Sfoglia version was preternaturally rich and creamy, almost suspiciously so. The addition of actual cream is common in the U.S. but straight-up blasphemy for serious Italian cooks.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".