In 2011, a bottle of Château d’Yquem 1811, a ridiculously old vintage from one of the world’s most celebrated wineries, sold for a white-wine record of $117,000 —the equivalent of two Alfa Romeos or a down payment for a half million dollar home. The buyer, Christian Vanneque, was not a billionaire financier or oil magnate, but a French sommelier in Indonesia. Vanneque said he planned to drink it on the 50th anniversary of his career in wine.
The hype around San Marzanos, the sweet Italian plum tomatoes from Campania, has always been a bit of a mystery to me. Sweet, pulpy, low in acidity, and containing few seeds, they are said to be extraordinarily good for making sauces—and basically the only recognized name in the canned-tomato game. The long, meaty tomatoes are actually structurally distinct from most other plum tomatoes, containing only two seed pockets instead of the typical five.
Once upon a time in a pre-kale era, before we were mixing miso into our pastas and topping our toast with kimchi, iceberg was the standard lettuce and fresh ginger was nowhere to be seen (or so says my mother, local expert on the evolution of the market). American grocery stores today are better than ever. You can find artisanal flour, fresh turmeric, and premium fish sauce at your local Whole Foods or high-end market.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".