Achieving your goals and dreams is not always easy. This is especially true when it comes to building a business. Building a business is one of the hardest things anyone can do. It takes years of absolute dedication and effort to truly make a business thrive. The whole process of starting a business is physically, emotionally and financially draining. And oftentimes we invest all that energy just to see the business we built fail, which happens quite a bit.
The Internet has changed the way we live and conduct our businesses and our lives in general. Everything that we need to search for is literally at our fingertips. Information, products, services, references, all just a mouse click or keyboard pad away. The convenience of the Internet has made it imperative to create an online presence. But with the increasing number of enterprises proliferating in the Internet, it is no longer enough to just have an online presence. You have to enhance it.
The things you have to know before you start outsourcing business tasks and setting up a remote team. Remote teams are no longer just the domain of small businesses. Even large companies such as United Health, Xerox, American Express and Deutsche Bank are integrating remote teams in their workforce. Remote teams contribute to the profitability of the business because it reduces cost of operation, increases productivity and lowers the employee turnover.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".