For a growing business, the first few hires are the most important. They help define the company's culture and free up your time as the owner to focus on doing the things only you can do. But how do you acquire and pay talent early on in your journey? In this episode of Shopify Masters, you’ll learn from an accountant-turned-entrepreneur who used non-qualified stock options to win over his early employees. Brian Brasch is the founder of PRx Performance: the pioneer in space-saving fitness equipment.
In this podcast, we talk to Vincent Bourzeix, the Chief Marketing Officer of Try The World, a gourmet food subscription box that curates tastes from around the world. Find out how he took his subscription service from 500 to 50,000 customers. Felix: Today I’m joined by Vincent Bourzeix from TryTheWorld.com. Try the World is a gourmet food subscription box from around the world and was started in 2014 and based out of New York, New York. Welcome, Vincent.
Amazon's buy box is where sellers have a chance to be featured front and center on a product page, competing with other sellers who offer the same product. As you can imagine, getting your own products to show up there can have a huge impact on your sales. In this episode of Shopify Masters, you’ll learn from an entrepreneur who reveals his method for doing product research and launching on Amazon to win the buy box. Allan Arinaitwe is the founder of Aviox: wireless bluetooth speakers.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".