I went to the movies last week and saw Baby Driver, a movie so full of amazing action, romance, sweetness, fast cars, evil, and the most fantastic sound track, it has me thinking about cars and music, and how sometimes the combination can be life-changing. I also now understand why people get so attached to their cars. My car is not flashy. It’s a 2006 dark gray/blue Honda Pilot.
Last Sunday, just before my daughter left with her boyfriend to take some things to college, she mentioned that the refrigerator light wasn’t on and the refrigerator didn’t appear to be working. Then Hamlet showed up. Hamlet was the repair guy from MK Appliance Repair, who not only came on a Sunday afternoon, less than two hours after I called him, but showed me that my refrigerator was not broken!
Back in 2010 when I moved back to Pennsylvania, post divorce, I spent a lot of time with family. My brother Bob, who was semi-retired at that time and I would occasionally go for walks and he’d start reflecting back on his life. He’d ask me things like what I wanted to be remembered for. I kept thinking, What the hell! I’m only 55, do I have to reflect already? I’m just getting started on my new life. I want to make plans, not reflect! I thought he was getting really morbid and it worried me.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".