By Frances KiradjianIn line with our continued efforts to educate the people who make the world of boutique hotels go ‘round, BLLA hosts many annual conferences designed to connect and inspire the community. In our first branded ‘Stay Boutique’ Leadership Conference, the association curated a lineup of speakers that included the CEOs of powerhouse hospitality groups like sbe, Viceroy, The Hospital Club, h.Wood Group, and many others.
By Frances KiradjianEven for an industry known for being in a constant state of flux, the hospitality industry was barely prepared for the sea change that came over it with the arrival of boutique and luxury lifestyle hotels two decades ago. The repercussions of that change are still being felt today, as the boutique sector has consistently remained a driving force for changing trends in the hotel industry.
By Frances KiradjianTraining is one of those things that just about everyone agrees is a good idea on paper. But in the hectic day-to-day business of running a hotel, the dream of establishing a formalized training program often takes a back seat in favor of “learning on the job”. This latter solution, apparently saving time, is no substitute for a well-formulated staff training program. Let’s look at some of the reasons why.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".