Although Ducati hasn't had Marlboro as an official title sponsor since 2010, it has maintained a close relationship with parent company Philip Morris, which also retains ties with the Ferrari Formula 1 team. Now the tobacco giant is poised to market its IQOS brand of smokeless cigarettes in MotoGP this year, with a deal with Ducati expected to be finalised in the coming weeks.
La Formula 1 offre la possibilità di diventare personaggi globali, e di raccontare storie che arrivano agli appassionati in tutto il mondo. Ad una condizione: ritrovarsi sotto i riflettori. Se non si è oggetto d’interesse, o se una storia viene ‘taggata’ a bassa priorità, è difficile far emergere realtà che meritano di essere raccontate.
Mercedes has made no secret that one of the biggest gains it has made with its 2019 Formula 1 car has been in its slow speed corner performance. Valtteri Bottas admitted as much in Montreal on Thursday when he said that the car's rotation in such turns was a huge performance and confidence boost. "It feels like it rotates well," he said of the W10. "It is clearly a big improvement since last year or the year before.