The patient has always been a “consumer” of healthcare and life sciences services, but something has changed — to an exponential degree — in recent years.The rapid growth of digitalization and mobile connectivity, coupled with the increased expectations of digital natives, has rapidly moved healthcare and life sciences communications into the next generation.Historically, the patient experience was episodic: “I have an ailment and I interact with a healthcare organization to solve the...
In a previous blog post, I proposed the case for shadow marketing to build the "digital brand called IT." Many reading this blog may already have embedded marketing talent within their IT teams who are far from stealthy in the eyes of the businesses.
I'm a hopeless foodie, and I live a not-so-secret life as an executive chef and restaurant owner deep in my own little fantasy world. I've always looked for connections between my career as a global branding and technology researcher and my love for feeding people great food. It's admittedly been a stretch.
@Scaramucci@POTUS Hey Antnee- I'm not so sure you were as forgiving to those calling you and the Trump followers "deplorables" as you are to Trump calling people's homeland a shithole !? Months of rage, whining and attacks about HRC being INCREDIBLY insensitive. Maybe a bit of a double standard ?!
@AmericanAir Major senior handicapped fail. Twice confirmed wheelchair to gate in BOS and CLT for MZQVVW today. No wheelchair in CLT...no gate agent asking passenger to wait...passenger with heart and leg condition wanders to find help. Daughter panicked that she can't find her.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".