I recently read a story in a San Diego city newspaper about a basket of new restaurants making their debuts this month. Some had cute names, most were fast-casual formats, but all were the usual footprints of trendy places that have gotten a little long in the tooth. Being a wine/food journalist for the past 12 years and in marketing, broadcasting and advertising for years before the column, discovery is in my DNA.
“Good to go!” That was the signal I was waiting for as my travel writers for Taste of Wine, Scott and Nancine Hagner, hit the road to Paso Robles, one of the most popular wine countries in California, just a short half-day’s journey halfway up the coast from San Diego. In Paso and surrounds, you’ve got it all: more than 200 fine wineries, a historic downtown, deliciously crafted restaurants and the biggest wine country in California with breathtaking views. The Hagners do it right.
One look at the long lines waiting to get in and the layout on the lawn, and we knew that the second annual Starlight Food & Wine Festival at Pala Casino Spa & Resort was going to be way better than their initial effort the year before. The wines and the food were upgraded to top shelf and several of my suggestions about food and seating locations were incorporated into this latest version. Bravo! There were 50 fine wine booths and 11 chef’s special-select food offerings, all from Pala’s kitchens.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".