When Socrates stood before the judges to defend his right to free speech, he said, “If you turn me free on the condition that I no longer speak my mind...I shall say to you, ‘Men of Athens, I shall obey the gods, rather than you."' Found guilty, he was compelled to drink poison.
Transport your mind to this imaginary high school campus. Kids are chattering and wandering about between classes. There’s a pretty blonde named Abi over there cradling her books, wearing stylish T.J. Maxx, and just generally throwing off cool. Boys slow as they pass and say hi with a hopeful little wave. Girls cluster around the leader of their clique. Cheerleader power. Dream on. That’s all the real Abi can do.
If the great Depression era photographer Dorothea Lange were here today, she’d go looking for people like the Garcia family. The Garcias’ home is on two levels — the front seat and the back seat. Their “house” is a 1999 Ford Explorer for which they paid $500. The area behind the seats is jumbled to the top with clothes, utensils, tools, books and whatever is buried beneath. There is no closet organizer for a cargo area.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".