Frédéric Filloux is currently International Fellow at the John S. Knight Fellowships at Stanford University. He is also the editor of the Monday Note, a newsletter / blog that covers digital business models and technology since 2007. His co-author is Jean-Louis Gassée, a tech investor based in P...
Quality for news is mostly about solving the reputation issue
Facebook came up with glowing new products like Newsfeed, Instant Articles, and Facebook Live, providing silly advice for thriving on the platform (“Play on emotion, folks, users love it! — Hem, this might be difficult, we are business news providers…”). Facebook promised a deluge of eyeballs. Caught in the headlights, deer-like publishers silenced their mental warning that said to look deeper, and gave up loads of content in exchange for nearly nothing.
For Facebook, journalism has been a pain in the neck from day one. Now, bogged down with the insoluble problems of fake news and bad PR, it’s clear that Facebook will gradually pull the plug on news. Publishers should stop whining and move on. Let’s admit that publishers have been screwed by Facebook. Not because Mark Zuckerberg is evil, but because he’s a pragmatist. His latest move should not come as a surprise.
Most computer bugs go unnoticed by the general public — as opposed to our tech milieu. An update fixes the problem and the typical user is none the wiser. But two recent security vulnerabilities, Meltdown and Spectre, were momentous enough for headlines to spill outside of the tech world. First surprise, Meltdown and Spectre aren’t flaws in an operating system, nor in cryptography or networking — they’re microprocessor hardware security bugs.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".