For most companies, the chief business objective is to generate leads that will increase overall sales. When it comes to lead generation, a company's options are pretty much limitless. From SEO and paid search to social media and content marketing, there are dozens of different approaches to choose from. The problem is that lead generation can be very expensive, and many marketing tactics are out of reach to businesses operating on tight budgets.
Forrester Research released its 2017 holiday sales forecast and it's predicting online consumer spending will reach $129 billion this year, up 12 percent from 2016. Clearly, it’s time for retailers and other marketers to up the game when it comes to their online selling prowess. But sadly, as a digital marketer, I continue to see far too many companies failing to tailor their SEO strategies to take advantage of the seasonal uptick in consumer searches.
In the months leading up to the announcement of Apple’s latest iPhone, one of the most anticipated features was the facial recognition technology that was rumored to be included. Now that the iPhone X is a reality, the world has been introduced to FaceID. FaceID is Apple’s new facial recognition technology that can be used to unlock the phone, make purchases in the App Store, and is integrated within Apple Pay.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".